From the Blog
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
maye's Pastel-Colored Music Is a Dream Given Sonic Shape
November 12, 2019
maye has found the perfect formula for crafting music that actually feels like a dream.
Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
Girl Ultra Is Everything Contemporary R&B and Your Playlist Needs
October 9, 2019
Girl Ultra wants to revitalize Mexico's entire music scene.
![Sofi de la Torre's Relationship Changes With the City Lights in "Pero No" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sofi-de-la-torre-ones-to-watch_1563560352.jpg)
Sofi de la Torre's Relationship Changes With the City Lights in "Pero No" Video [PREMIERE]
July 19, 2019
Though the lights in de la Torre's relationship are burning out, the city lights are just turning on.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
![GRAMMY-Winning Producer Kevin "Capi" Carbo Breaks Down Dominic Fike's "3 Nights" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kevin-carbo-ones-to-watch-2.png)
GRAMMY-Winning Producer Kevin "Capi" Carbo Breaks Down Dominic Fike's "3 Nights" [ANATOMY OF A SONG]
January 29, 2019
"After the initial vibe got going, I just went forward with it. I felt good that day, and everybody in the room felt good. Positivity."
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
csndra Serves Up a Cocktail of Wounded Love and Perreo in "dmlo"
July 22, 2022
csndra cuts no corners when it comes to the quality of her art.
Cuco and The Marías Join Forces For the Unsurprisingly Dreamy "Si Me Voy"
March 10, 2023
This is the crossover we’ve always wanted but didn’t know we’d ever actually get.
DAGR, Rebecca Black, and LVL1 Join Forces For the Club-Made "Cafe Racer"
June 29, 2022
"Cafe Racer" is a devotion to body, self-empowerment, queer excellence, and absolute debauchery.
LATENIGHTJIGGY's "Nela" Is a Sultry Tune Made For the Dancefloor
July 6, 2022
"Nela" is a statement to his peer group that he can both steer and stir the pot.
Girl Ultra Is Everything Contemporary R&B and Your Playlist Needs
October 9, 2019
Girl Ultra wants to revitalize Mexico's entire music scene.
![Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/casey-conroy-best-shoes_1588694543.jpg)
Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]
May 5, 2020
"It got to a point where I felt so defeated that I just wanted to run home."
Ambar Lucid Welcomes a New Era of Self-Acceptance With "girl ur so pretty"
May 12, 2022
Lucid's latest is "inspired by the color pink, sparkles, and characters like Rue and Jules from Euphoria."
![Cassie Marin Comes Alive on the Infectious "Tanto" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cassie-marin-tanto_1632931651.jpg)
Cassie Marin Comes Alive on the Infectious "Tanto" [Premiere + Q&A]
September 29, 2021
Marin proves unstoppable on the Spanish-sung "Tanto."
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
Mariposa Makes Her Grand Debut With the High-Spirited "Callan"
May 21, 2021
Vicarious, emotive, confident, mysterious, and sensual only begin to explain Mariposa's debut effort.
@onestowatch
·
6d
Welcome back to Bone Apple Tea!
On our latest episode, our host @paigeemacdonald and LA star @cailinrusso celebrat… twitter.com/i/web/status/1…
@onestowatch
·
6d
@onestowatch
·
6d
RT @onestowatch">@Canadian_Live: Our nominees for "BrandxMusic Program of the Year" at the 2023 CLMIAs:
@onestowatch">@RBC xMusic
@onestowatch
@bootsandhearts Emergi…