From the Blog
Eliza Rose Is Really Proving to Be the "Baddest of Them All"
September 13, 2022
Infectious and electrifying, nostalgic and empowering, Rose's breakthrough hit is the moment.
Cafuné Is the Viral Duo Scoring Your Listless Summer Days
June 28, 2022
Cafuné's musings on what it means to be alone are finding a welcome home on TikTok and beyond.
Who Is GAYLE?
January 20, 2022
Meet the artist behind the viral smash hit "abcdefu."
Jex Nwalor Continues to Prove He's Up Next With "Don't Say"
November 15, 2021
Before you know it, you find yourself lost in Jex's velvety sonic embrace.
Who Is Mimi Webb?
October 27, 2021
From blowing up on TikTok to <i>Seven Shades of Heartbreak,</i> we get to know Mimi Webb.
PinkPantheress' 'to hell with it' Is a Euphoric and Wistful Glimpse Into Her World
October 15, 2021
<i>to hell with it</i> is evidence that while PinkPantheress' sound may be distinctive, in no way is it one-dimensional.
Who Is Claire Rosinkranz?
October 7, 2021
Meet Claire Rosinkranz, the pop tour de force soundtracking Gen Z.
Meet Penelope Scott, the Artist Giving Your Intrusive Thoughts a Viral Voice
August 28, 2021
Scott had never released music pre-pandemic; now she regularly goes viral with her idiosyncratic sonic think pieces.
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
Issam Alnajjar's Arabic Music Is Taking TikTok and the World By Storm
July 12, 2021
Alnajarr is the latest artist to break past language and geographical barriers.
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Meet Anson Seabra, the Artist Turning TikTok and Fairy Tales Into a Breakout Moment
April 21, 2020
Seabra is the latest pop prince to garner a significant following thanks to Gen-Z juggernaut TikTok.
StaySolidRocky's "Party Girl" Is a Budding TikTok Hit
May 5, 2020
The rapidly rising rapper may very well have a breakout hit on his hands.
From TikTok Sensation to Chart-Topping Artist: Meet Arizona Zervas
March 4, 2020
The first unsigned artist to top the Spotify charts in years.
Ant Saunders and Audrey Mika Officially Duet in "Yellow Hearts"
January 31, 2020
This duet is everything we could have hoped for and more.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
![StaySolidRocky Is Jumping From TikTok's Trending Pages to the Billboard Hot 100 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/staysolidrocky-party-girl-interview_1591899787.png)
StaySolidRocky Is Jumping From TikTok's Trending Pages to the Billboard Hot 100 [Q&A]
June 11, 2020
We catch up with the Virginia artist who, thanks to TikTok, finds himself with a self-funded Billboard Top 30 hit.
Issam Alnajjar's Arabic Music Is Taking TikTok and the World By Storm
July 12, 2021
Alnajarr is the latest artist to break past language and geographical barriers.
Cafuné Is the Viral Duo Scoring Your Listless Summer Days
June 28, 2022
Cafuné's musings on what it means to be alone are finding a welcome home on TikTok and beyond.
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@onestowatch
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me when Spotify tells me my most listened to artist is the one I streamed on repeat all year https://t.co/HrF6iEcCDx
@onestowatch
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Ayleen Valentine fights with her inner demons in her new video for “next life,” the visual installment from her deb… twitter.com/i/web/status/1…