From the Site
![Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clairo-ones-to-watch-2.jpeg)
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Author:
Maxamillion Polo
![ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ceo@business.net-incentivize-unpaid-overtime_1582575971.jpg)
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Author:
Krista Marina Apardian
![LAUNDRY DAY Is a Gen Z Force to Be Reckoned With](https://s3-us-west-2.amazonaws.com/onestowatch-v2/laundry-day-ones-to-watch-2_1563472054.png)
LAUNDRY DAY Is a Gen Z Force to Be Reckoned With
July 18, 2019
Drawing inspiration from Tyler, the Creator and BROCKHAMPTON, Laundry Day wants to be the next best boy band in the world.
Author:
Jess Myers
![Riovaz Delivers an Intoxicating Cocktail of House and Anti-Pop in 'Better Late Than Forever'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riovaz-better-late-than-forever_1651768883.jpg)
Riovaz Delivers an Intoxicating Cocktail of House and Anti-Pop in 'Better Late Than Forever'
May 5, 2022
Riovaz is the very definition of a hidden gem.
Author:
Maxamillion Polo
Riovaz Dives Into the Deep End in Blistering New Single “see u there”
July 27, 2022
Riovaz's infectious blend of dance and pop music never fails to hit its mark.
Author:
Maxamillion Polo
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Author:
Maxamillion Polo
![Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/isaac-dunbar-comme-des-garcons_1585843374.jpg)
Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"
April 2, 2020
Dunbar's french pop-tinged outing is "a huge middle finger" to societal gender roles.
Author:
Emily Smith
![ODIE Rediscovers Himself in "Slowly"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/odie-slowly_1580778490.jpg)
ODIE Rediscovers Himself in "Slowly"
February 4, 2020
"Slowly" serves as a gentle reminder both to ODIE and listeners alike that losing yourself is only a part of the process of creation.
Author:
Bianca Brown
![Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jean-dawson-bruise-boy_1581627432.jpg)
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
Author:
Emily Smith
![LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act](https://s3-us-west-2.amazonaws.com/onestowatch-v2/loveleo-ones-to-watch-2_1576686249.jpg)
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
Author:
Maxamillion Polo
![Tessa Violet and the Heartfelt Anti-Pop of 'Bad Ideas'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tessa-violet-ones-to-watch_1572302553.jpg)
Tessa Violet and the Heartfelt Anti-Pop of 'Bad Ideas'
October 28, 2019
Violet's 'Bad Ideas' is anything but.
Author:
Matthew Rudas