From the Site

Bear1Boss Is Culture Incarnate in 'SUPER BOSS!'
March 28, 2024
Bear1Boss is proving with each new release that he's up next.
Author:
Carter Fife

Johnny Yukon Returns With a Banger That Deserves to Be Heard “Right now!”
March 26, 2024
“Right now!” amplifies Johnny’s carefree yet effortless energy to a magnitude previously unseen.
Author:
Carter Fife

4batz Slows Things Down in the Intoxicating “act iii: on god? (she like)”
March 4, 2024
If you’ve spent any amount of time online over the past six months, then you know just how inescapable 4batz’s music has been.
Author:
Carter Fife

AUDREY NUNA and Teezo Touchdown Feed Fans With "Starving"
February 23, 2024
"Starving" is perfect for anyone navigating romantic tension and transformation.
Author:
Carter Fife

Meet Yuno Miles, the Internet's Favorite Rapper
February 22, 2024
It is impossible to fully understand the tortured genius restless inside Yuno Miles' head
Author:
Carter Fife

Meet 1999 Write The Future, 88Rising's Futuristic Music Collective
February 9, 2024
1999 Write The Future balances nostalgia and futuristic intent to wondrous effect.
Author:
Carter Fife

Meet Good Neighbours, the UK Duo Sparking a Nostalgic Flame With Their Debut Single "Home"
February 2, 2024
Though “Home” may be Good Neighbour’s debut track, it feels like anything but.
Author:
Carter Fife

Meet Una Mia, the Rising R&B Artist Who Has Us Under Her Spell
January 18, 2024
With only one song out right now, is it too soon to call Una Mia timeless?
Author:
Carter Fife

Fred again.. Synthesizes Two Different Eras of Baby Keem in “leavemealone”
December 8, 2023
Few artists have had a 2023 quite like Fred Again..
Author:
Carter Fife

Bb Trickz Shows Off Her Softer Side in “Sadtrickz”
December 1, 2023
If nothing else, 'Sadtrickz' once again proves the inevitability of Bb trickz.
Author:
Carter Fife

TOBi Wrestles With Pain and Confusion on New Banger “Hoodwinked”
December 2, 2022
Nobody knows how to leave an impression like Toronto-via-Nigeria artist TOBi.
Author:
Carter Fife

The Wait Is Over - BETWEEN FRIENDS Release Video for "shiny" & New Mixtape
February 17, 2021
Sibling duo, BETWEEN FRIENDS, returns from their hiatus with their newest mixtape 'tape 001' - the first in a series of three.
Author:
Carter Fife

Issey Cross Delivers Another Formidable Pop Anthem With "Boys Make Promises"
February 26, 2021
This week, pop artist Issey Cross returns with her second single and video of 2021, "Boys Make Promises."
Author:
Carter Fife

Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.
Author:
Carter Fife

Brevin Kim Delivers a Raw Intensity to New Single "Naples"
May 7, 2021
"Naples" sees Brevin Kim synthesizing brooding pop music with hard-hitting hip-hop percussion.
Author:
Carter Fife
![Nana's "Save Yourself Sessions" Are Inspirational Moments of Fine-Tuned Storytelling [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nana-save-yourself_1623948388.jpeg)
Nana's "Save Yourself Sessions" Are Inspirational Moments of Fine-Tuned Storytelling [Q&A]
June 17, 2021
"Poetry is poetry, but rap is another level. That's why I chose that form of therapy."
Author:
Carter Fife

'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Author:
Carter Fife

Petticoat's 'Hedon' Is a Vulnerable Piece of Pop-Futurism
May 7, 2021
<i>Hedon</i> is Petticoat's bold self-introduction to the modern pop sphere.
Author:
Carter Fife

Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
Author:
Carter Fife

Still Woozy Daydreams of Electric Romance in New Video for "Rocky"
February 25, 2021
Still Woozy adds a touch of surrealism to complement his brand of bedroom pop in his new video for "Rocky"
Author:
Carter Fife