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![WHATMORE Are Best Friends First, Artists Second [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whatmore-interview-1758052031.jpg)
WHATMORE Are Best Friends First, Artists Second [Q&A]
September 17, 2025
"We never put ourselves in a box... for now, we like to say we’re just WHATMORE."
WHATMORE Remain Undefinable in "go!"
August 25, 2025
Bridging elements of rap, jazz, and indie, WHATMORE is carving their own path.
PARTYOF2 Finds Euphoria in the Chaos of "Just Dance 2"
August 13, 2025
"This song is our way of surviving — using our art to make sense of a world that feels broken."
Kevin Abstract Returns Home in 'Blush'
June 27, 2025
“In 2024, I was dealing with heartbreak, addiction, feeling completely lost. Felt myself erasing myself from me."
Shoka Sunflower Dances Through the Discomfort in “Two Step”
June 24, 2025
Shoka Sunflower manages to blur the lines between vulnerability and composure.
![Meet Tjaka, the Australian Trio Fusing Hip-Hop and Aboriginal Culture [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tjaka-_elevate-_full_band-_in_elevator1-1750370390.jpg)
Meet Tjaka, the Australian Trio Fusing Hip-Hop and Aboriginal Culture [Q&A]
June 20, 2025
This band blew our minds at The Great Escape - one of Europe’s biggest festivals for new music - in Brighton in May, so we reached out to learn more.
Deki Alem Tease Debut Album With Blazing Hot Single “House Fire”
June 18, 2025
“House Fire” is a sweat-soaked sonic frenzy.
Leikeli47 Is Finally Taking Off the Mask in 'Lei Keli ft. 47 / For Promotional Use Only'
June 13, 2025
Leikeli47 is completely certain of who she is and the power that she holds.
![Meet 1300, an Alt Hip-Hop Group from Sydney with Their Newest Banger "BANGALANG" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1300_b_a_n_g_a_l_a_n_g_p_r_e_s_s_p_h_o_t_o1-_b_y_c_h_r_i_s_t_i_n_e_y_a_u-1749577227.JPEG)
Meet 1300, an Alt Hip-Hop Group from Sydney with Their Newest Banger "BANGALANG" [Q&A]
June 10, 2025
Quite literally based off the Korean word for bread, this song is full of the unbeatable energy of 1300.
Jane Remover and funeral Link Up for the Explosive "Supernova"
May 28, 2025
Jane Remover just doesn't rest.
fakemink, Ecco2k, and Mechatok Link for the Trance-Inducing "MAKKA"
May 15, 2025
“MAKKA” has the potential to be the star child in fakemink’s near-perfect catalog.
Duckwrth Welcomes Los Angeles to the All American Freak Show
May 5, 2025
Duckwrth is duality and contradiction.
8485 and Danny Brown Deliver New It-Girl Anthem With “G.I.R.L.”
May 1, 2025
The artist’s first single of the year is a self-celebritized anthem reminiscent of a time when flip phones and iPod Nanos were all the rage.
Meet fakemink, the UK Underground's Next Big Thing
April 30, 2025
fakemink is on a trajectory to truly serve as London’s Saviour.
![Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tahj-keeton-atlax-1745266683.jpeg)
Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]
April 23, 2025
'Celebrity Jesus' sees Keeton entering a new era of his career and personal life.
Ovrkast. and Samara Cyn Give It to Us Straight in New Single “Small Talk”
April 21, 2025
“Small Talk” cuts straight to the chase, delivering one of the most infectious collabs of the year.
IDK and Joey Valance & Brae Team Up to Deliver Lucky New Single “CLOVER”
March 24, 2025
No one else does it quite like IDK and Joey Valance & Brae.
Mastercard and OnesToWatch Present Asha Imuno's WAITINGROOM
March 14, 2025
The wait is finally over.
Doechii Takes a Post-Grammys Victory Lap in "Nosebleeds"
February 4, 2025
Doechii is taking home nothing but Ws.
Eem Triplin’s “MISS ME?” Is a Hypnotic Descent Into the Fog of Feeling
January 29, 2025
Eem Triplin, in "MISS ME?," is as real as it gets.
redveil Gives Us "what3ver" We Want In Iridescent New Single
January 6, 2025
“what3ver “ is a stunning display of redveil’s artistic evolution.
![mynameisntjmack on Touring With Tommy Richman, UFC, and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mynameisntjmack-_p_c_ian_anthony-1734979896.jpg)
mynameisntjmack on Touring With Tommy Richman, UFC, and More [Q&A]
December 17, 2024
If there's one thing about mynameisntjmack, it's that he's consistent.
![Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2024-11-18_at2.42.26_p_m-1731969912.png)
Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]
November 18, 2024
Defying genre to create a beat-forward blend of indie pop influences, Claire Brooks intertwines humor with intimate observation.
Matt Champion Ushers in a New Era With "Faye" and "Hacker"
November 5, 2024
Matt Champion has no interest in participating in genre.
Lexa Gates Tells a Story Completely Hers in Label Debut 'Elite Vessel'
October 22, 2024
"I am the vessel, and this album represents my journey toward everything I’ve ever dreamed of— it's a surreal feeling.”
Meet 1999 Write The Future, 88Rising's Futuristic Music Collective
February 9, 2024
1999 Write The Future balances nostalgia and futuristic intent to wondrous effect.
![Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-ones-to-watch_1567123270.jpg)
Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]
August 29, 2019
With Mexican, Filipino, and Palestinian roots that run deep, Peach Tree Rascals is one of the most hardworking collectives we've had the honor of introducing.
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Meet Yuno Miles, the Internet's Favorite Rapper
February 22, 2024
It is impossible to fully understand the tortured genius restless inside Yuno Miles' head
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Joey Valence & Brae Are Breathing New Life Into a Classic Sound
July 13, 2022
If you've ever once considered yourself a fan of the Beastie Boys, you need to listen to Joey Valence & Brae.
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
Doja Cat Goes Full Grunge With the Best Friend Anthem, "Bottom Bitch"
October 3, 2019
Who allowed Doja Cat to channel 2002 this hard?
keshi and the Infectious Melancholy of 'bandaids'
March 24, 2020
"The <i>bandaids</i> record is about vulnerability but also about moving forward, and I hope that in some way it can be your friend in this strange time."
Meet AntsLive, the North London Horse-Riding Rapper Trending Worldwide
January 31, 2023
Is there anything better than a gold-toothed Brit majestically riding a horse through the Italian Alps?
Loyle Carner and Jorja Smith Just Dropped the Best Collaboration of 2019 With "Loose Ends"
February 28, 2019
It does not get much better than this glorious fusion of hip-hop and soul.
Bakar's 'Will You Be My Yellow?' Displays Refreshing Artistry & Vast Potential
September 20, 2019
After the release of the groovy "Hell N Back," London's newest visionary has released his 'Will You Be My Yellow?' EP.
wolfacejoeyy Is Subverting Expectations With Each New Release
September 16, 2021
wolfacejoeyy refuses to be pigeonholed into a single sound or idea.
Ashnikko's Viral Hit "STUPID" Gets a Blood-Soaked Video Treatment
October 22, 2019
Suddenly going viral on Tik Tok earlier this fall, Ashnikko is not wasting any time.
Is Jakey Ready to Be the Next Joji?
August 15, 2019
Jakey is going from critiquing Red Dead Redemption's 2 open-world mechanics to creating music quite like anything else out there.
![Meet Yoshi T., the Artist With an Unwavering Spirit Intent on Finding His Music a Home [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoshi-t-interview-1701319699.jpeg)
Meet Yoshi T., the Artist With an Unwavering Spirit Intent on Finding His Music a Home [Q&A]
November 30, 2023
"I wasn’t born with musical talent or anything. I wasn’t born with perfect pitch. Everything is super learned."
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Meet Bb trickz, the Most Exciting Person in Hip-Hop Right Now
November 3, 2023
Bb trickz is a young artist hungry to take over the world.
![GRAMMY-Winning Producer Kevin "Capi" Carbo Breaks Down Dominic Fike's "3 Nights" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kevin-carbo-ones-to-watch-2.png)
GRAMMY-Winning Producer Kevin "Capi" Carbo Breaks Down Dominic Fike's "3 Nights" [ANATOMY OF A SONG]
January 29, 2019
"After the initial vibe got going, I just went forward with it. I felt good that day, and everybody in the room felt good. Positivity."
New Zealand's Will Swinton Exceeds Expectations on His Sophomore Single "Cocaine"
August 31, 2021
Swinton's music is in no way confined to the New Zealand city in which he makes it.