From the Site
![Meet bby, the Indie Group Exuding Pure, Infectious Exuberance](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bby-u-come-near-1702315473.jpg)
Meet bby, the Indie Group Exuding Pure, Infectious Exuberance
December 11, 2023
bby is not even a year into their inception and are ticking off boxes many have yet to near.
Author:
Jazmin Kylene
![sundial Stops and Smells the Roses in "scenic route"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sundial-scenic-route-1701716817.jpg)
sundial Stops and Smells the Roses in "scenic route"
December 4, 2023
“scenic route” is a song about always trying your best and being okay with not always being the best.
Author:
Giselle Libby
![mercury Surrenders to the Unknown in "woolgathering"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/merucry-woolgathering-1701715713.jpg)
mercury Surrenders to the Unknown in "woolgathering"
December 4, 2023
“It’s my reminder to be calm and try to have a sound mind during times of uncertainty."
Author:
Abby Kenna
![Loyal Lobos Is Making Her Own Magic](https://s3-us-west-2.amazonaws.com/onestowatch-v2/loyal-lobos-new-artist-discovery-1701282187.jpeg)
Loyal Lobos Is Making Her Own Magic
November 29, 2023
Loyal Lobos' artistry is effortless, fluid, and free.
Author:
Alessandra Rincon
![Carly Gibert Won't Waste Her Time Being Your Second Choice in "N2"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d_s_c09160-1701115834-1701121349.jpeg)
Carly Gibert Won't Waste Her Time Being Your Second Choice in "N2"
November 27, 2023
"N2" sees the rising artist hard launching a newly evolved sound.
Author:
Isabella Margolis
![spiderblush Is Done With Running Away in "i can't go back home"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/spiderblush-i-cant-go-home-new-artist-discovery-1700605501.jpg)
spiderblush Is Done With Running Away in "i can't go back home"
November 22, 2023
"I’m just running away from everything—people, places, and especially time. But I can’t escape myself, and I can’t stop time.”
Author:
Giselle Libby
![quannnic's 'Stepdream' Is a Melancholic Yet Hopeful Testament From a Budding Cult Icon](https://s3-us-west-2.amazonaws.com/onestowatch-v2/quannnic-stepdream-1699980869.png)
quannnic's 'Stepdream' Is a Melancholic Yet Hopeful Testament From a Budding Cult Icon
November 13, 2023
quannnic seems poised to leave a lasting legacy in the noise scene and beyond.
Author:
Abby Kenna
![Meet Bb trickz, the Most Exciting Person in Hip-Hop Right Now](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bb-trickz-vivia-espana-new-artist-discovery-1699038955.jpeg)
Meet Bb trickz, the Most Exciting Person in Hip-Hop Right Now
November 3, 2023
Bb trickz is a young artist hungry to take over the world.
Author:
Carter Fife
![10 Questions With mlbacard¡ on Her Genre-Defying Sound](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kidcircus__mlbacard¡35mm-11-1698943352.jpg)
10 Questions With mlbacard¡ on Her Genre-Defying Sound
November 2, 2023
Listening to mlbacard¡ feels like a FaceTime call where one minute you’re spilling your deepest secrets and the next you’re laughing at memes
Author:
Tatum Van Dam
![Yaeger Crafts a Technicolor Rave of Love, Loss, and Self-Discovery in 'Jaguar'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yaeger-jaguar-1698775730.png)
Yaeger Crafts a Technicolor Rave of Love, Loss, and Self-Discovery in 'Jaguar'
October 31, 2023
"'Jaguar' is about who you become when you're running somewhere in between love affairs."
Author:
Alessandra Rincon
![Meet 1999 Write The Future, 88Rising's Futuristic Music Collective](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1999_w_r_i_t_e_t_h_e_f_u_t_u_r_e_hella_artwork-1707504485.jpg)
Meet 1999 Write The Future, 88Rising's Futuristic Music Collective
February 9, 2024
1999 Write The Future balances nostalgia and futuristic intent to wondrous effect.
Author:
Carter Fife
![Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From](https://s3-us-west-2.amazonaws.com/onestowatch-v2/snow-wife-american-horror-show-1692206615.jpg)
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Author:
Jazmin Kylene
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Author:
Alessandra Rincon
![Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clairo-shelly-ones-to-watch_1604034054.jpg)
Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Author:
Ruby Scott
![Powfu's "death bed" Has People Confessing Their Love](https://s3-us-west-2.amazonaws.com/onestowatch-v2/powfu-death-bed-ones-to-watch_1583536377.jpg)
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Author:
Krista Marina Apardian
![Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again](https://s3-us-west-2.amazonaws.com/onestowatch-v2/laufey-new-artist-discovery_1634146689.jpeg)
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Author:
Ali Wu
![ThxSoMch Makes a Dark, Intoxicating Breakthrough With “SPIT IN MY FACE!”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thxsomch-spit-in-my-face-1667930155.jpeg)
ThxSoMch Makes a Dark, Intoxicating Breakthrough With “SPIT IN MY FACE!”
November 8, 2022
ThxSoMch is building a home for longing hearts.
Author:
Jazmin Kylene
![Meet Zeph, the Composer of Your Coming-of-Age Soundtrack](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zeph-new-artist-discovery_1645121231.jpeg)
Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
Author:
Alessandra Rincon
![Underscores Is a Hyperpop Legend in the Making](https://s3-us-west-2.amazonaws.com/onestowatch-v2/underscores-new-artist-discovery_1646930484.jpg)
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Author:
Alessandra Rincon
![Meet DOMi & JD BECK, the Kindred Spirits Heralding a New Wave of Jazz](https://s3-us-west-2.amazonaws.com/onestowatch-v2/domi-jd-beck-not-tight-1660163679.jpeg)
Meet DOMi & JD BECK, the Kindred Spirits Heralding a New Wave of Jazz
August 10, 2022
The Anderson .Paak co-signed duo is taking the jazz world by storm.
Author:
Dillon Stave