From the Site
Mastercard and OnesToWatch Present Asha Imuno's WAITINGROOM
March 14, 2025
The wait is finally over.
Mastercard and OnesToWatch Present Season 2 of Their Artist Accelerator Program
April 26, 2024
“The music you make is a part of you. That is why we are so passionate about what we create.”
Head In The Clouds Festival Returns to New York With (G)I-DLE, Joji, and More
February 5, 2024
The two-day event will feature live performances from some of the artists at the forefront of Asian talent and culture.
Cailin Russo Celebrates Her New Album 'Influx' With a Pineapple Crush Cocktail
May 31, 2023
Russo turns her intoxicating indie pop into an irresistible cocktail.
Caity Baser Whips Us Up a "Pretty Boys" Cocktail | Bone Apple Tea
May 9, 2023
We invite the UK breakout pop star to make one irresistible cocktail.
Who Is Ethan Bortnick?
April 20, 2023
Meet the artist who has affectionately been dubbed Billie Eilish meets Mozart.
10 Questions WithNoah Floresch on His Latest Single "Ghost of Chicago"
April 19, 2023
"'Ghost of Chicago' is a story of love and loss. It’s a classic “one-that-got-away” scenario."
Who Is Valley?
April 6, 2023
Get to know the indelible four-piece ahead of their 'Lost in Translation' tour!
ARIS Lands the Perfect Sucker Punch With Debut Single “Lucky Strike”
March 3, 2023
"Lucky Strike" is a debut single that is equal parts cutthroat and infectious.
half•alive Make Us Their Legendary "Secret" Pasta | Bone Apple Tea
February 2, 2023
Can the boys whip up their legendary pasta or will this be a case of too many cooks in the kitchen?
Who Is New Rules?
November 11, 2022
Get to know the UK trio with a stadium-sized sound.
Who is Siiickbrain?
November 3, 2022
Meet the rising alternative star who kicked off her first-ever tour opening for Bring Me the Horizon.
Who Is Warren Hue?
October 20, 2022
Meet the 88rising-backed hometown hero turned international sensation.
A-Wall Takes Us Through 'Autopilot,' Track By Track
October 18, 2022
'Autopilot' seamlessly crystallizes feelings of self-doubt, addiction, and aimlessness into dizzying anti-pop.
Who Is Maxo Kream?
October 6, 2022
Meet the Houston rapper whose come-up story is just beginning.
Who Is Griff?
September 29, 2022
Earning praise from Dua Lipa and Taylor Swift, we sit down with the UK star on the rise.
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
Alexander 23 Draws a Masterpiece While Answering Rapid-Fire Questions
September 8, 2022
Sit down with rising star for a quick drawing ❤️
Who Is glaive?
September 1, 2022
Meet the hyperpop star building a sound in his image.
Who Is ericdoa?
August 24, 2022
Meet the genre-evolving rising star whose music has landed in Euphoria and beyond.
Who Is TOMORROW X TOGETHER?
August 17, 2022
Meet the K-pop group who made history at this year's Lollapalooza.
ROLE MODEL Answers Questions While Painting a Pretty Picture | Lollapalooza 2022
August 11, 2022
We were lucky enough to sit down with ROLE MODEL at this year’s Lollapalooza for a one-on-one art lesson.
Who Is Sueco?
August 3, 2022
Meet the viral star turned pop punk phenom.
Who Is Tai Verdes?
June 2, 2022
Meet the viral breakout star who shows no signs of stopping anytime soon.
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
Q Explores Loves and Intimacy in the Otherworldly "Take Me Where Your Heart Is"
October 9, 2020
Q's latest neo-soul stunner belongs on the <i>Euphoria</i> season two soundtrack.
Who Is TOMORROW X TOGETHER?
August 17, 2022
Meet the K-pop group who made history at this year's Lollapalooza.
Who Is Jessie Murph?
April 7, 2022
Meet the Gen Z tour de force proving everyone that told her no wrong.
again&again Is the International Collective You Need to Keep on Your Radar
July 31, 2020
again&again is a glorious melting pot of varied sounds and ideas.
Meet Matt Watson, the YouTube Personality Who's Pretty Damn Good at Pikmin and Music
September 8, 2020
With <i>OUCH!</i>, Watson does more than deliver a promising debut EP; He delivers an emotional push-and-pull that extends far beyond the seemingly endless days of quarantine.
Ashe and Niall Horan Reimagine Her Breakout Hit "Moral of the Story"
June 17, 2020
"There's only a few humans I trust with my music and I feel lucky Niall's become one of those people."
The Top 21 Artists to Watch in 2021
January 19, 2021
2021 is already sounding better than ever.
keshi's "more" Is an Enthralling Portrait of Love and Heartbreak
June 30, 2020
There is a tangible emotional weight to every second of keshi's latest track.
10 Questions WithNoah Floresch on His Latest Single "Ghost of Chicago"
April 19, 2023
"'Ghost of Chicago' is a story of love and loss. It’s a classic “one-that-got-away” scenario."
![Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota-the-friend-interview-everything_1590156309.jpg)
Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]
May 22, 2020
Kota the Friend is aiming to build a legacy. One he hopes his kids can inherit.
ROLE MODEL Has a Rapturous Message "for the people in the back"
May 27, 2020
No one does it quite like ROLE MODEL.
brakence Revisits 'punk2' With the Electrifying "sauceintherough"
July 1, 2020
Listening to brakence is nothing short of an adrenaline rush.
keshi's 'always' Captures the Constantly Shifting State of the Heart
October 23, 2020
In <i>always</i>, keshi pairs heartbreaking lows and fleeting highs with an unparalleled ease.
Black Artists You Should Listen to Now | #NowWatching
June 5, 2020
This week's #NowWatching playlist is dedicated to the sounds and voices of a small fraction of innovative black artists.
KennyHoopla and Travis Barker Revive Your Wildest Pop Punk Dreams in "ESTELLA//"
November 20, 2020
It feels like 2005 all over again.
![Greer Finds Peace in Not Being Perfectly 'Happy People' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Greer-happy-people-interview_1636131989.jpg)
Greer Finds Peace in Not Being Perfectly 'Happy People' [Q&A]
November 5, 2021
"Writing about our problems didn't cure us of them, but made us feel at peace."
Charlotte Lawrence Comes to Terms With Heartbreak in "Slow Motion"
July 24, 2020
"Slow Motion" is an ethereal waltz of heartbreak, lingering feelings, and eventual acceptance.
Who Is grandson? | grandson on 'The Suicide Squad' and Being Punk in 2021
August 9, 2021
grandson stands as an artist not content just to make hits but intent on leaving a lasting impression on the world around him.
Powfu Shares 'poems of the past,' a Sublime Lo-Fi Portrait of Youth
May 29, 2020
In his major label debut, Powfu shares every ounce of himself, blemishes and all.
Ruel Links With Cautious Clay For Irresistible Slow Burn "say it over"
October 2, 2020
Ruel's latest is an exquisite marriage of neo-soul and pop, of reflection and moving on.
Winona Oak Links With Robin Schulz For the Soaring and Brooding "Oxygen"
May 29, 2020
"Oxygen" is the sort of heart-racing pop smash that has us all the more excited to experience live music once again.
Jeremy Zucker and Alexander 23's "Nothing's the same" Is the Soft-spoken Soundtrack to These Endless Days
December 11, 2020
Intentional or not, "Nothing's the same" captures the abnormality of our new collective normal.
Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.