From the Blog
Gracie Abrams Questions What’s Next in “Where do we go now?”
January 13, 2023
Abrams returns with a stunning Gia Coppola-directed visual.
MAY-A Enters a Bold New Era With the Addicting "Sweat You Out My System"
January 12, 2023
"Writing 'Sweat You Out My System' felt like it opened so many doors in my brain to other types of music."
poptropicaslutz! Celebrate the World's Most Celebrated Taboo in "Sierra Echo X-Ray"
January 12, 2023
"It touches on the 'half-baked' attempts at intimacy you experience growing up."
Rarelylaways Signals His Debut Album With the Effortlessly Hypnotic "Let's"
January 9, 2023
"LET'S" has us longing for warmer, summer days gone by.
PinkPantheress Wrestles With Coming of Age and Disappointing Boys in 'Take me home'
January 4, 2023
Take me home caps off what was a bustling 2022 for the UK breakout star.
DJ_Dave Reignites an Early Spark of Inspiration in "Break"
December 16, 2022
"I made 'Break' over a year ago while I was still learning how to make music within live coding."
Riovaz Finally Releases Fan-Favorite “Tantrum”
December 16, 2022
"Tantum" is a dance-inducing track brimming with euphoria.
Ethan Bortnick Gets the Worst Birthday Gift You Could Wish For in "happy f***ing birthday"
December 12, 2022
"happy f***ing birthday" is an emotional swell of epic proportions.
Dove Cameron Rewrites the Script With "Girl Like Me"
December 12, 2022
"This song is what I would want playing behind me in a slow-motion fight scene in the action film of my dreams."
Ben Kessler Tells a Coming-of-Age Story Still Being Written With 'Violet'
December 9, 2022
"Violet is the color I see when I close my eyes and do all this dreaming — it is my most scared, introspective space."
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Every Song Featured in Euphoria Season 2, Episode 4
January 31, 2022
Happy Euphoria day ✨
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Red Leather Paints a Haunting Picture of LA in "The Only Time It Rains In Hollywood"
June 1, 2022
Meet Red Leather, the artist bridging the pain of Americana with the decaying glamor of Hollywood.
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Every Song Featured in Euphoria Season 2, Episode 2
January 17, 2022
The Euphoria soundtrack continues to live up to the hype.
Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
Every Song Featured in Euphoria Season 2, Episode 3
January 24, 2022
A new episode of Euphoria brings with it joy, pain, and a stellar new tracklist.
Our Favorite Music Moments From Euphoria Season 2, Episode 1
January 10, 2022
✨It's Euphoria szn ✨
@onestowatch
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The one & only @injimusicx is getting us out of the winter funk with her latest single "THE ONE.” The new track com… twitter.com/i/web/status/1…
@onestowatch
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Korean singer, DJ, and producer @kraeji is back to reclaim her titles with the first piece of new music she’s relea… twitter.com/i/web/status/1…
@onestowatch
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Wake up babe, @thisisvalley is going on tour!!🫶
With their sophomore album Lost In Translation, set to be released… twitter.com/i/web/status/1…