From the Blog
re6ce and nimstarr Link For the Effortlessly Infectious “come here”
August 11, 2022
The 16-year-old Liverpool artist unveils a track that is nigh impossible to put down.
Riovaz Dives Into the Deep End in Blistering New Single “see u there”
July 27, 2022
Riovaz's infectious blend of dance and pop music never fails to hit its mark.
Cuco's "Aura" Is a Hypnotic Bilingual Love Letter
July 11, 2022
"Aura" captures the magic of a love so powerful that it simply can’t be expressed in a single language.
Let Ray Laurél's "Coconut Perfume" Score Your Summer Fling
July 7, 2022
“I romanticize my life on a daily basis, it’s fun but pretty tiring."
Cafuné Is the Viral Duo Scoring Your Listless Summer Days
June 28, 2022
Cafuné's musings on what it means to be alone are finding a welcome home on TikTok and beyond.
![Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-interview-let-u-go-1656341256.jpeg)
Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]
June 24, 2022
The collective is looking to reshape pop in their own kaleidoscopic image.
Sayak Das Delivers a Jaw-Dropping Debut With "DID U RLY?"
June 24, 2022
The promise of Sayak Das is undeniable.
Meet wishlane, the Emerging Hyperpop Artist Behind "selective altruism"
June 23, 2022
The electrifying single currently sits at the top of Spotify's hyperpop playlist for good reason.
beabadoobee Searches Out Human Warmth in the Rapturous "10:36"
June 15, 2022
beabadoobee is making some of the best indie rock of recent memory.
Yell6w Delivers a Bittersweet Anti Pop Stunner With "Memories"
June 15, 2022
“Memories” explores the attachment to the ghost of a toxic lover; gone in the physicality, yet their aroma lingers on.
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
Alec Wigdahl Is Cutting Through the Noise
April 1, 2020
Wigdahl is evolving alongside the pop genre itself.
![Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sub-urban-interview_1586380558.png)
Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]
April 8, 2020
"When I made Sub Urban in 2016-2017, I knew I wanted it to be dark, whether emotionally vulnerable and raw or twisted and theatrical."
girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
BENEE Slows Down Her Breakout Hit "Supalonely" in "Lownely"
May 6, 2020
"Lownely" is as much an encapsulation of one teenager's loneliness as it is a shared global loneliness.
BENNEE's "Supalonely" Video Is a Technicolor Dreamscape
February 5, 2020
The anthem for anyone who has ever felt super lonely gets the video treatment.
merci, mercy Holds Nothing Back in Her Debut Single "Fucked Myself Up"
March 6, 2020
"'Fucked Myself Up' is about dependence on alcohol, it gave me the confidence to be able to talk to people."
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
Oliver Tree's "Cash Machine" Is an Anti-Consumerism Anthem Set on the High Seas
December 6, 2019
Tree's latest is expectedly unexpected.
Tessa Violet and the Heartfelt Anti-Pop of 'Bad Ideas'
October 28, 2019
Violet's 'Bad Ideas' is anything but.
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On @hiigenevieve's latest single “Habits,” she invites us into a world of teenage growing pains. The track tells th… twitter.com/i/web/status/1…
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Inspired by a deep dive into her middle school archives, Nicole is Jakarta-born, LA-based @nikizefanya 's return ho… twitter.com/i/web/status/1…
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. @99NBRS proves they are impossible to be replicated with their latest single “Static.” The track is a unrestraine… twitter.com/i/web/status/1…