From the Blog
All Almondmilkhunni Is Looking For Is Something Real in "fake deep"
February 2, 2023
"fake deep" is an intoxicating blend of R&B aesthetics and hyperpop sonics.
Frost Children’s “FLATLINE” Is the Only Thing Keeping My Blood Pumping
February 1, 2023
“FLATLINE” is simultaneously high-energy, hypnotic, and brimming with Yoshi sounds.
underscores Says Farewell to an Era With "'Count of three (You can eat $#@!)"
January 20, 2023
The standout track is co-produced by Benny Blanco, Cashmere Cat, and Dylan Brady of 100 gecs.
Skyte Cuts Class and Runs Free in “IHATESCHOOL”
January 6, 2023
SKYTE is on his way to graduating to the big leagues.
Cybertrash and midwxst Gaze Ahead With New Heater “with u”
December 12, 2022
"with u" is a reminder of the halcyon days of hyperpop past.
100 gecs Return With 'Snake Eyes' EP, announce new album '10,000 gecs'
December 6, 2022
100 gecs is musical absurdism perfected.
brakence Reassembles Himself on the Daring ‘hypochondriac’
December 2, 2022
'hypochondriac' is a 13-track effort that eschews the often-constricting limitations of genre.
Meet skaiwater, the Internet-bred Producer and Artist With No Ceilings in Sight
October 19, 2022
skaiwater is walking the path digital-age artists like Lil Uzi Vert and Lil Nas X have set ablaze.
BLACKSTARKIDS and beabadoobee Manifest a Technicolor NYC With "CYBERKISS 2 U*"
September 8, 2022
"CYBERKISS 2 U*" is a genre-bending earworm that captures the overwhelming spectacle and unrestrained joy of New York.
aldn and Riovaz Link For the Genre-Eschewing Earworm "say what you mean"
September 1, 2022
aldn simply shows no signs of slowing down.
Meet Penelope Scott, the Artist Giving Your Intrusive Thoughts a Viral Voice
August 28, 2021
Scott had never released music pre-pandemic; now she regularly goes viral with her idiosyncratic sonic think pieces.
gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
chloe moriondo's "Fruity" Is a Delectable Young Love Anthem
August 22, 2022
“‘Fruity’ and this album in general are going to be a slap in the fucking face!!"
brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
quinn Liberates Herself in Unapologetic Self-Titled Album
July 25, 2022
From dysphoria, to mental health, to racial inequality, quinn speaks on truths no one else will dare to utter.
glaive and ericdoa Continue to Break the Mold on 'then I'll be happy'
October 7, 2021
On their joint project glaive and ericdoa cement their place not just in the world of hyperpop but music at large.
aldn Takes a Step Toward Accepting His Grief in 'good grief'
May 12, 2022
<i>good grief</i> is comprised of seven tracks that explore the seven stages of mourning.
chloe moriondo Bites Back With "Hell Hounds" and ‘Blood Bunny Deluxe’
June 10, 2022
"This is the beginning of a shiny new era and i hope everyone loves it!!"
aldn's Unconventional Approach Makes "i'm alright" His Best Single Yet
May 20, 2021
"i'm alright" is dark, ominous, and perfectly emotive.
![NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-the-main-characters-interview-lava_1648485953.png)
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
@onestowatch
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4h
Welcome back to Bone Apple Tea!
On our latest episode, our host @paigeemacdonald and Long Beach trio @halfaliveco… twitter.com/i/web/status/1…
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1w
The one & only @injimusicx is getting us out of the winter funk with her latest single "THE ONE.” The new track com… twitter.com/i/web/status/1…
@onestowatch
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1w
Korean singer, DJ, and producer @kraeji is back to reclaim her titles with the first piece of new music she’s relea… twitter.com/i/web/status/1…