From the Blog

Felix Ames Is an Artist in Full Bloom
March 11, 2022
Ames' music is akin to the faint background of a barbecue buzzing with life and laughter.
Author:
Jazmin Kylene

Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Author:
Alessandra Rincon

It's Camp. It's Drill. It's Millie Go Lightly's "Drillie Go Lightly"
March 2, 2022
"I knew he was posh when he hit and said 'Golly!'"
Author:
Carter Fife

Em Beihold Wants You to Be Able to Sing-Along to Her Pensive Diary Entries
March 1, 2022
If Beihold knows how to do one thing, it's pull on our heartstrings.
Author:
Kelly Park

adam brian paul's "Chillin in the Garden" Is Infectious Emotional Decay
February 25, 2022
There is a compositional fearlessness to "Chillin in the Garden" that mirrors deep therapy.
Author:
DJ Connor

Genres Don't Apply to Bryce Bishop
February 23, 2022
Bishop weaves together the threads of Midwest emo, anti-pop, hip-hop, and alternative to create a patchwork vision all his own.
Author:
Alessandra Rincon

Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
Author:
Alessandra Rincon

Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Author:
DJ Connor
Pom Pom Squad: A Journey From Packed Apartments to Packed Venues
February 3, 2022
Pom Pom Squad has an unapologetically outspoken vision for indie rock.

gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
Author:
Carter Fife

Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Author:
Krista Marina Apardian
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Author:
Alessandra Rincon

Surfaces Is Quite Possibly the Most Optimistic & Eclectic Indie-Pop Duo To Date
August 26, 2019
Now that Surfaces has two impressive, self-produced albums and a sold-out nationwide tour under their belt, there's no denying that this carefree duo will succeed.
Author:
Alissa Arunarsirakul

Meet Anson Seabra, the Artist Turning TikTok and Fairy Tales Into a Breakout Moment
April 21, 2020
Seabra is the latest pop prince to garner a significant following thanks to Gen-Z juggernaut TikTok.
Author:
Emily Smith
![Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/choker-ones-to-watch-2.jpg)
Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]
March 19, 2019
Though his vocals are often likened to Frank Ocean, Choker deserves to be discussed as a storm of his own.
Author:
Anna Scholfield

Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Author:
Emily Bird

Red Leather Paints a Haunting Picture of LA in "The Only Time It Rains In Hollywood"
June 1, 2022
Meet Red Leather, the artist bridging the pain of Americana with the decaying glamor of Hollywood.
Author:
Alessandra Rincon

Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Author:
Ali Wu

Delaney Bailey Pens the Tender and Heartwarming "j's lullaby"
January 10, 2022
Bailey has all the hallmarks of a truly great singer-songwriter.
Author:
Maxamillion Polo

Let Sault Walk You Through A Beautifully Orchestrated Sensory Overload
August 13, 2019
Anonymous trio Sault has managed to capture lightning in a bottle, reconstructing sounds of generations past while remaining rhythmically stimulating.
Author:
Chuck Ramos
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On @hiigenevieve's latest single “Habits,” she invites us into a world of teenage growing pains. The track tells th… twitter.com/i/web/status/1…

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Inspired by a deep dive into her middle school archives, Nicole is Jakarta-born, LA-based @nikizefanya 's return ho… twitter.com/i/web/status/1…

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. @99NBRS proves they are impossible to be replicated with their latest single “Static.” The track is a unrestraine… twitter.com/i/web/status/1…